When you are planning to mail flyers for your business, you need to make sure that you are printing in CMYK color mode, which has a wider range of colors than RGB. Most printers require designers to supply their flyer files in this color profile. Otherwise, they will end up turning your blues purple. To prevent this from happening, make sure that your designer provides you with CMYK files of your flyers.
Mailers can also be distributed in targeted neighborhoods to inform potential buyers about your products and services. Although it is illegal to send flyers to mailboxes without postage, 60% of consumers appreciate receiving campaign mailers. Mail flyers can be printed in small fonts if they are mailed to individuals, but they need to be printed in large fonts for wall distribution. Mailing flyers can be a valuable marketing tool when properly designed and integrated into your overall marketing strategy.
The ultimate goal of your flyer should be determined before you begin designing and printing it. Is it to bring in new leads, invite old customers to call, or simply generate awareness of a new product? Once you know the ultimate goal of your flyer, you can optimize its design for maximum effect. After all, the flyer is just one piece of advertising, so it should make sense to create several variations. For example, you can use a larger flyer to promote a new restaurant.
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